What is the primary purpose or message of the mural? Brand storytelling, community inspiration, creating a calming (or energizing) effect?

Who is the intended audience for the mural?

What impact or reaction do you hope the mural will have on viewers?

Are there any specific cultural or community elements to consider?

Where will the mural be located? Is it an interior or exterior wall?

Describe the context of the space. Is this a commercial setting? Office? Residential? Something else?

What are the desired dimensions for the mural?

Are there structural or logistical constraints to be aware of, such as limited working hours, lighting, accessibility, or material constraints?

Are there any specific architectural features or constraints to consider?

How does the mural fit into the overall design and atmosphere of the space? (Are there elements or furnishings that should be considered in the mural's integration?)

Do you have a preferred style or visual aesthetic for the mural? Reviewing my portfolio of past projects can be a great place to start.

Are there any color family preferences or restrictions?

Do you prefer a design approach that is minimal (clean and simple) or maximal (full and dynamic)?

Who is this mural primarily for? Who will be interacting with it the most?

What are these people like? Describe their lifestyles and interests.

Are there specific themes or concepts you want the mural to convey?

Are there any stories, narratives, or symbolism you'd like to incorporate?

What emotions or feelings do you want the mural to evoke?

Are there any images, artworks, or references that inspire you and align with your vision? (Get creative, this can be a piece of music, a photo of a texture, a reference from nature.)

Can you provide examples of other murals or artworks you admire, especially work from my portfolio?

What is your budget for the complete mural project? (I bill using a flat rate that includes everything: design, installation, rental equipment, materials and travel.)

Do you have any specific deadlines or time constraints?

If you’re on a tight timeline, consider how long it might take you to gather and consolidate feedback from your team in between each round of designs that are submitted.

Do you have a particular paint finish in mind for this project based on the location and level of traffic it receives? Check out my notes on paint finishes in the FAQ section

Are there any specific maintenance or preservation requirements for the mural? (Optional anti-graffiti layer or UV clear coat can be added to your project budget.)

How long do you expect the mural to remain in place? Are you looking for an evergreen design, or something based on a season or trend?

Will the mural engage with or involve the local community in any way?

Are there any interactive or participatory elements you'd like to include in the installation or overall design intent?

Are you the building owner? Do you have express written permission or lease terms that allow you to paint a mural on site?

Have you considered any necessary permits, approvals, or legal requirements for the mural project?

Do you have any restrictions when it comes to process documentation (video and still photography)?